Support ocean-bound plastic pollution collection in India with rePurpose Global

Kerala, the 'mountain place', is known for its mountainous terrain and Arabian Sea shoreline which supports tea, coffee and spice plantations as well as an abundance of wildlife. In Hindi, हरा कल means 'green tomorrow'.

70-80% of plastic packaging used in Kerala comprises hard-to-recycle, low-value plastics such as multi-layered plastic (MLP) packaging that are currently either being burnt or dumped in nature. These include soft, flexible types of packaging such as candy wrappers and chip packets. Low-value materials like MLP have a recovery rate of less than 5% and are most likely to leak into the natural environment and pollute our waterways.

With Project Hara Kal (हरा कल), we are creating a brand new waste collection supply chain for a group of villages to ensure the collection and ethical processing of neglected low-value plastic that would otherwise have been destined for our oceans. This one-of-a-kind project is a collaboration between rePurpose Global and Green Worms, one of India's most innovative waste management enterprises. The project engages the services of the Haritha Karma Sena (HKS), a fully women-led micro-entrepreneurial group and arguably one of the largest women’s networks in the world, to establish first-mile (door-to-door) waste collection services.

Support plastic waste collection by offsetting a weekly footprint per individual or household, calculated using an average of 2.5 people per household.

Learn more about rePurpose Global: rePurpose Global is the World's First Plastic Credit Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Their mission is to make planetary action delightfully accessible for purposeful people and companies anywhere and help go Plastic Neutral by empowering innovators on the frontlines, fighting for our planet’s future.

Grove Impact Shop is a curated collection of offset and conservation projects offered to Grove Collaborative customers through our assortment of vetted partners. Impact offerings and projects may change based on availability. Grove Collaborative is committed to transparency and sharing data on Grove Impact Shop purchases, aggregate customer purchase totals and updates for offered impact projects as available from impact partners. However, individual donation reports are not available. Your contributions to these programs should be considered in-kind services supporting the missions outlined below by our curated assortment of non-profit and for-profit impact partners, as well as Grove’s maintenance and curation of the Impact Shop. These purchases are not tax deductible, nor are they a donation. In the event that your selected project becomes unavailable your contribution will be earmarked towards a substantially similar alternative with equivalent environmental impact offered by the same project partner that you selected.

Grove is committed to curating this shop with unique and specific offerings that are not always publicly available, as well as vetting partner organizations. A portion of each purchase is dedicated to the maintenance of this program, and our commitment to offer high-impact, high-quality impact projects to the Grove community.

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Image source: rePurpose Global

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